GENESIS GV80 SUV CELEBRATION LAUNCH FOR MIAMI SUPER BOWL LIV 2020
“OUT WITH THE OLD, IN WITH THE NEW” : the LAUNCH OF the FIRST EVER genesis SUV
The CEO of Genesis Motors North America, Mr. Mark Del Rosso hosted one of Miami’s most fashionable nights leading up to Superbowl LIV, with the official launch of the GV80 at The Temple House. It was an incredible night of luxury - filled with celebrities, champagne, caviar, and…the new SUV by Genesis.
The theme was a “Going Away Party” to launch their new and swank first ever SUV. An exclusive guestlist bid farewell to “Old luxury” as they sipped cocktails and listened to classical music inside a gilded luxurious ornate mansion, waiting for the anticipated reveal. “Young Luxury” made a sensational entrance with a grand debut of the Genesis GV80 literally driving into the room. “Out with the old” never looked so sexy, especially with a projected sneak peek of the GV80 Super Bowl commercial featuring John Legend and Chrissy Teigen, the new faces of Genesis.
In the commercial, John and Chrissy attend a going away party for “Old Luxury”, which takes place at a fancy mansion and as they ride away in the GV80 SUV, a new era of “Young Luxury” begins. Genesis was able to mimic the commercial for this incredible event with the use of projection mapping, transforming the room with custom designed opulent ornate mansion visuals for “Old Luxury”, to energetic cutting-edge party visuals for “Young Luxury”.
Not a detail was spared, with perfect entertainment to match the “old” and “young” themes, a flip of the room with the furniture and décor from “old to young”, and extravagant food and beverage (including a luxury “Enemigo Tequila” bar on the mezzanine). The GV80 was hidden in a large crate that doubled as a bar back, and surprised guests as the bar opened up.
