HOW SPORTS GAMING BRANDS USE PROJECTION MAPPING TECHNOLOGY TO CREATE IMMERSIVE LIVE GAMING ENVIRONMENTS AT THE TEMPLE HOUSE
DIGITAL PROJECTION MAPPING ARENAS FOR THE PRIMO GAMING SIMULATION EXPERIENCE
THE GAMING INDUSTRY
How digital sports game companies like EA Sports, FIFA20, XBOX and NBA2k use projection mapping technology to create immersive environments for the ultimate live gaming experience.
The sports gaming industry is growing at an astronomical rate with a constant stream of new, innovative high-performance games, features, UI/UX interfaces and graphics driven into the gaming world almost daily. In this highly competitive environment, companies, developers, platforms, technology brands and sponsors, are all looking for ways to stand out - especially when it comes to introducing new products to the gaming audience or when hosting a special tournament. Since the gaming experience is not just about the game, but also the experience of playing the game – particularly the interaction with other gamers, the live experience is exceedingly important for these product launches and tournaments.
Therefore, finding the perfect event venue to host a gaming experience is crucial.
A DIGITAL GAMING CANVAS
This is precisely why The Temple House has become one of the nation’s most desirable places to launch new games and to host experiential gaming tournaments and events. With the remarkably unique capabilities of the immersive projection mapping, the ability to enhance the physical gaming space experience for the users is unparalleled. The Temple House provides a digital “arena” showcasing various backgrounds and dynamic environments while gamers are able to test games or play against each other. From customized branded sports arenas, urban street scenes, abstract designs, to environments that match the actual game, projection mapping at The Temple House provides an exceedingly desirable environment to host gaming experiences. It also allows for unparalleled branding and sponsorship opportunities. Electronic Arts (EA Sports), 2k Sports, XBOX, Playstation, MLS, FIFA, InterMiami, Buddah Tek, are just some of the brands that have utilized The Temple House for brand activations and tournaments.
Below are two samples of super successful gaming events that utilized the projection mapping to enhance the live experience. The targeted gamers, guests, gaming influencers and celebrities left with a great experience filled with fun, food and beverage, amazing photos, knowledge of the product, and of course lots of swag to take home.
1) Major League Soccer (MLS) / EA Sports FIFA 20 North American Launch
Major League Soccer hosted the North American launch party for its video game FIFA 20 at The Temple House. The league partnered with event production agency BMF, United Projection, Electronic Arts, and Inter Miami Club De Futbol to create 360-degree projection mapped animations inspired by aspects of the game, specifically the VOLTA mode, which translates to 'return' in Portuguese, focusing more on street football rather than the traditional matches associated with the FIFA series. The room animations highlighted the street soccer themes with thematic urban graffiti, outdoor city walls and garage scenes. This exclusive event, highlighting the intersection of soccer and culture, welcomed internationally recognized celebrities from the sports and gaming communities as well as a live performance from hip-hop sensation, GoldLink, who’s hit track, Zulu Screams is showcased FIFA 20.
Celebrities, EA SPORTS FIFA influencers and Inter Miami CF fans were among the first to get a copy of the FIFA 20 Champions Edition, and were also treated to a collection of customized, limited edition EA SPORTS and Inter Miami gear and the opportunity to play FIFA 20 against a series of eMLS pros.
VISUAL IMMERSIVE SCENES USED:
Live projections of the FIFA20 Game, A countdown clock from the EA Sports FIFA20 Launch Party in London, Urban Abstract Visuals, Urban Street Scenes, Street Graffiti, Miami Beach Skyline, Outdoor Garage, Confetti, Celebratory Visuals, MLS and FIFA Logos and Branded Content, Talent Logos, Branded MLS and FIFA20 Videos, Neon Lights, Neon VJ Visuals
2) NEON16 Presents: E-Sports Celebrity Tournament, Sponsored By Buchanan’s Whisky, Puma, Buddah Tek & Beats By Dre
NEON16, and Lex Borrero, along with BMI and Latin Grammy award-winning producer, Tainy challenged their closest celebrity friends to an e-sports NBA2K basketball game showdown at The Temple House. This exclusive NBA2K Basketball tournament from Neon 16 brought together music, visual arts, lifestyle, and connection of gaming all under one roof. Through the use of projection mapping, the guests and players were digitally transported to a customized, photo-realistic basketball stadium, to urban street graphics, abstract designs, music videos from Neon 16 artists, and branded VJ visuals that encompassed the sporty, tech, fiery Latin vibe of the evening.
Internationally recognized superstars Steve Aoki, Jhay Cortez, Wisin, Rauw Alejandro, Alvaro Diaz, Upscale Vandal, Janelle Rodriguez, Leli Hernandez, Lennox, Miky Woodz and Noah all traded in their mics for Xbox controllers to play NBA2K for the championship playoff. Tainy won the industry bragging rights as this year’s winner of the tournament.
VISUAL IMMERSIVE SCENES USED:
Customized Neon 16 Basketball Arena, Sponsorship Logos, Neon 16 Talent Music Videos, Variety of Street Graffiti, Heat Flames, Abstract Visuals, Neon Flashing Lights, Miami Beach Skyline
VENUE : THE TEMPLE HOUSE
PROJECTION MAPPING : UNITED PROJECTION
GAMES : FIFA20 // NBA2K
CLIENTS : FIFA20, MLS, // NEON16, NBA2K
GAMERS, TALENT, INFLUENCERS:
LANDON DONOVAN, CHAD JOHNSON, CHUBBOI, IMAN SHUMPERT, KENYAN DRAKE ///
GOLDLINK, TAINY, STEVE AOKI, JHAY CORTEX, WISIN, LUNAY, ALVARO DIAZ, UPSCALE VANDLE, LENNOX, MIKY WOODZ, NOAH
EXPERIENTIAL AGENCIES: BMF // NEON16
GAMING EQUIPMENT : XBOX, BUDDHA TEK