NBA2K’s CELEBRITY E-SPORTS BASKETBALL TOURNAMENT
using digital projection technology for an immersive experiential GAMING event
Neon16, a Miami based artist incubator, famous for churning out some of the industry’s biggest hits and superstars, hosted their closest celebrity friends for an incredible E-sports basketball gaming tournament at The Temple House.
Neon16 partners and Latin super producers Tainy & Lex Borero, who “aim to impact culture relentlessly” collaborated with major powerhouse brands including, BUDDAH TEK (the world’s first luxury gaming accessories company), Beats By Dre, Puma, Xbox and Bucchanan’s Whiskey to bring music, fashion, lifestyle and the love of gaming under one roof. Celebrities went head-to-head center stage, and with the use of projection mapping, this experiential event brought guests to an eclectic array of perfectly thematic environments throughout the evening.
The event was held in advance of Univision‘s ‘Premio lo Nuestro’ awards night, in which Tainy’s nomination for Best Crossover Collaboration of The Year and Best Song of The Year, Urban/Trap, set the tone for this star-studded energetic evening. Steve Aoki, Jhay Cortez, Wisin, Lennox, Rauw Alejandro, Alvaro Diaz, Upscale Vandal, Janelle Rodriguez, Leli Hernandez, Miky Woodz, Lunay, Dylan Fuentes and Noah all played rounds in the NBA2K on BUDDAH TEK’s Rover 1 gaming stations. During the “halftime” of the evening, a local Miami High School marching band hyped up the crowd with popular reggaeton & Latin songs. Capping the halftime was a surprise performance by Alvaro Diaz.
Staying true to the Neon16 motto of “relentless impact”, they easily chose The Temple House to utilize the power of projection mapping to completely immerse guests in dynamic thematic environments. From a customized Neon 16 photorealistic stadium for game time, and stadium that created a backdrop of thousands of fans cheering on the game tournament, to urban street graffiti, branded logos, pulsing lights and flames. Neon 16 also aired a number of their artists music videos.
It was an incredible night of culture, fun, gaming, celebrity eye candy and electric visuals.
Planner : Neon 16, Wepah
Projection Mapping : United Projection
Catering: Budare Bistro
Photos: Neon 16 & Max Gotham
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