DIGITAL RITUAL : AN EXPERIENTIAL WINE TASTING AND IMMERSIVE DIGITAL ART EXHIBITION

Penfolds Wine kicked off Miami Art Week 2022 with an evening of immersive artistry and digital exploration at The Temple House. Academy and Golden Globe Award-Winning Musician Mark Ronson and rising DJ, Yaeji performed as guests were treated to the luxury winemaker's 2022 collection and invited to "Venture Beyond" with boundary-pushing digital art installations. The experience combined custom digital art, sound, and Penfolds' latest vintages within a fully immersive environment. The event was designed to provide a unique experience that interacts socially in this new digital realm. Penfolds partnered with premier digital art gallery Vellum LA to support and provide a platform for artists and designers in creative spaces and those working to understand the new digital environment we are inhabiting. Client: Penfolds Production Agency: 9 Rooftops Digital Art: Vellum LA Gallery, Misato, United Projection

Digital Art Curated by Vellum LA, Misato, and United Projection. Artists from Vellum included: Can Buyukberber, Ellie Pritts, Jesse Woolston, Kaoru Tanaka, Luna Ikuta, Marjan Moghaddan, Nancy Baker Cahill, Nicolas Sassoon, Robert Seidel, Sabrina Ratte, Sofia Crespa