MLS HOSTS EA SPORTS FIFA'20 NORTH AMERICAN LAUNCH
This exclusive FIFA 20 launch highlighted the intersection of soccer, gaming, celebrities, athletes, art and culture. With an abstract mini soccer field in the room, a live graffiti wall, a VR gamin station, awesome street art visuals and MLS content projected all night, and plenty of live gaming, the night was a great and immersive experience for all guests. Inter Miami CF and soccer fans mingled with athlete celebrities and EA Sports FIFA influencers from the sports and gaming communities and had the opportunity to play FIFA 20 against a series of eMLS pros. Fans also got to see a live performance from hip-hop sensation, GoldLink, who’s hit track, Zulu Screams is showcased in the soon to be released FIFA 20. After the cocktail hour, there was a countdown from the EA SPORTS FIFA 20 Launch Party in London. As the clock struck midnight in England, things began to heat up in Miami. Celebrities, EA SPORTS FIFA influencers and Inter Miami CF fans were among the first to get a copy of the brand-new FIFA 20 Champions Edition. Attendees were also treated to a collection of customized, limited edition EA SPORTS and Inter Miami gear.
STAFFING: MUSTARD LANE
DJ: PEEWEE
ARTIST: GOLDLINK
CELEBRITY GUESTS: LANDON DONOVAN, CHAD JOHNSON, CHUBBOI, IMAN SHUMPERT, KENYAN DRAKE
VENUE: THE TEMPLE HOUSE
PROJECTION MAPPING: UNITED PROJECTION
EXPERIENTIAL AGENCY: BMF
PLANNING & PRODUCTION: PHOTO BUZZ STUDIOS
PHOTOGRAPHY: WORLD RED EYE